fusing function and form
who
…a clothing and accessory brand originated by architect/entrepreneur craig st. aubyn, a.k.a. @saintaubynsays.
why
…inspired by the japanese word kaizen, or “continuous improvement,” we see the potential for improving on the functionality of commonly worn garments and accessories. this idea became the major inspiration for creating a brand with the aspirational mission, “fusing function to form”.
how
…use social media and our blog page as a tool to introduce new products inspired by our mission. invite other entrepreneurs, artists, and designers to collaborate on creating products. produce only a limited selection of high-quality items under the brand name “fun2form,” then rely on customer satisfaction and loyalty for product promotion. provide generous discounts to subscribers and return customers.
what
…a line of apparel and accessories that uses reflective threading as the base garment construction. with this innovation, we hope to impart a new “function” to an existing “form” that is subtle and seamless.